During the Q3 2025 earnings call, Apple CEO Tim Cook announced that the company has surpassed the remarkable milestone of selling over 3 billion iPhones since the product’s launch in 2007. The initial billion iPhones were sold by 2016; subsequently, an additional 2 billion devices have been sold. These sales figures signify the enduring popularity of the iPhone and its robust market position, even in the face of competitive pressures. The third quarter saw a 13% increase in iPhone sales compared to the previous year, contributing to $44.6 billion in revenue. iPhone continues to be the primary revenue driver for Apple. Despite the positive performance and strong iPhone sales, increasing import duties might create challenges down the line. Some analysts believe the recent sales surge is linked to customers making purchases before potential price increases.
