A recent survey indicates a significant shift in American attitudes towards alcohol, with a notable decline in consumption. This trend is unprecedented in the last 90 years, reflecting a growing emphasis on health and wellness. The survey indicates that the percentage of Americans who drink alcohol has decreased to 54%, which is the lowest figure in nearly a century. This decline is driven by a heightened focus on the health implications of alcohol consumption.
The survey, which has been tracking alcohol consumption patterns since 1939, shows a steady decline over the decades. While the percentage of drinkers peaked at 71% in 1981, it has progressively decreased. The current data highlights an accelerated rate of this trend.
Women are showing a greater shift away from alcohol than men, as evidenced by an 11% reduction in drinking habits in 2023 compared to a 5% reduction among men. Young adults are also embracing this shift, with a reduction from 59% in 2023 to 50% in 2024. This is attributed to a greater focus on health and lifestyle choices among the younger generation.
Another significant finding is the changing perception of moderate drinking. A majority of Americans (53%) now perceive that even moderate alcohol consumption is detrimental to health, a marked increase from 28% in 2018. This evolving perspective influences consumption behavior. There is also a reduction in the frequency of drinking, with only 24% of drinkers reporting alcohol consumption in the last 24 hours. The average consumption in the last seven days stands at 2.8 drinks, the lowest since 1996.
Beer remains the most preferred alcoholic beverage, trailed by liquor and wine. Preferences, however, vary based on gender and age. Men lean towards beer, and women favor wine. Older adults often select beer, while younger adults are drawn to wine.
