Coinbase is at the forefront of integrating Artificial Intelligence (AI), a move that has resulted in job losses for engineers unwilling to adapt. CEO Brian Armstrong disclosed the terminations of engineers who did not embrace AI. During a podcast, Armstrong discussed Coinbase’s aggressive integration of AI across its technology teams. The company enforced a strict deadline, requiring engineers to learn AI tools, including GitHub Copilot and Cursor, within one week. The message was clear: AI proficiency is non-negotiable. Those who didn’t meet the deadline or failed to justify their stance were terminated. The integration of AI has significantly transformed Coinbase. Currently, 33% of the code is generated by AI, with an ambitious target of 50% by the end of the current quarter. Coinbase also hosts AI Speed Runs each month, challenging engineers to optimize AI utilization. The company has underscored that human oversight will remain, especially due to the platform’s financial operations. Coinbase’s approach underscores the critical shift in the tech industry where AI skills are no longer optional. The engineers who embraced AI are demonstrating increased coding efficiency, while those who resisted the change were let go.
