Jaguar Land Rover (JLR) India is set to cut prices on its luxury vehicles due to the implementation of GST 2.0. This initiative, effective from September 9, 2025, allows JLR to pass on the full benefits of recent GST reductions to its customers. The government’s GST 2.0 aims to stimulate demand in the automotive sector, particularly in the premium segment. Under the new GST rules, which will be in effect from September 22nd, passenger vehicles will see a reduction in overall taxes. This simplification will result in lower prices for cars, potentially decreasing prices by 5-10%. Luxury brands such as JLR are expected to benefit significantly, with substantial price cuts across their model range. The price of the Range Rover could decrease by ₹4.6 lakh to ₹30.4 lakh, the Defender by ₹7 lakh to ₹18.6 lakh, and the Discovery by ₹4.5 lakh to ₹9.9 lakh. The reduction in prices is a result of the simplified tax structure, which eliminates the previous multi-tax slab system. Rajan Amba, MD of JLR India, stated that the simplified GST structure would benefit both customers and the industry. He also mentioned that it will increase confidence in the luxury market in India. The introduction of GST 2.0 just before the festive season is seen as a strategic move to boost sales. Experts believe that the price reductions, along with improved consumer sentiment and attractive loan options, will increase demand in the coming months. Passenger vehicle demand is projected to increase by approximately 1%. JLR is following in the footsteps of other luxury car manufacturers, including Audi, Mercedes-Benz, BMW, and Lexus, which are already providing tax benefits to their customers.
