With air quality in India reaching critical levels, particularly during the winter months, car air purifiers are emerging as a vital solution for healthier travel. As pollution blankets major cities, drivers and passengers are increasingly seeking ways to ensure the air inside their vehicles is clean and safe. This surge in demand is reflected in the global car air purifier market, which is projected to reach USD 15.1 billion by 2035, growing at a compound annual growth rate of over 16%. India’s major metropolitan areas, known for their high pollution levels, are driving this trend, making car air purifiers one of the most searched in-car accessories. These devices work by filtering out harmful pollutants, including PM2.5 and PM10 particles from vehicle exhaust and industrial emissions, as well as allergens and smoke. Advanced filtration technologies such as HEPA filters, activated carbon, and ionizers are employed to capture these contaminants and eliminate odors. The growing awareness of indoor air quality within vehicles, coupled with worsening outdoor conditions, has prompted both car manufacturers and aftermarket brands to offer solutions. Premium vehicle variants from companies like Hyundai, Toyota, and MG now feature built-in purifiers, while popular aftermarket options are available from Philips, Honeywell, and Eureka Forbes. Owning a car air purifier offers significant benefits for individuals who commute during peak hours or live in areas with high levels of industrial activity, providing a protected breathing environment. While adoption is widespread in countries like the US and China, India is rapidly catching up with a 20% CAGR, with the trend extending to non-luxury segments and fleet operators. Prominent brands in India include Philips, Honeywell, and Eureka Forbes, each offering distinct features. Potential drawbacks include the inability to filter air from open windows and the recurring cost of filter replacements. Additionally, some less expensive models may produce ozone. Despite these minor limitations, the escalating concern over urban air pollution, increased health awareness, and government efforts to combat pollution are strong drivers for the predicted substantial growth of the car air purifier market in India, with future advancements promising even smarter and more effective solutions.
