Stellantis Group is considering the sale of Maserati, a luxury brand, as part of a strategic portfolio review. The decision-making process began before the new CEO, Antonio Fliosa, took office. Maserati has faced operational challenges, including the impact of import tariffs and increasing competition from Chinese automotive companies, prompting the evaluation of various options. The assessment is ongoing, with a final decision expected soon. The Reuters report indicates that the potential divestiture of Maserati is under consideration, which is its only luxury brand.
Maserati experienced a significant decline in sales during 2024, with sales dropping by over half to 11,300 units, resulting in an adjusted operational loss of 260 million. The brand currently has no new models slated for release, and its recent launch was put on hold by Stellantis. The parent company recognizes the difficulty in properly managing and investing in all its brands. Various options for Maserati’s future are on the table, including a potential sale. The future of Maserati, given its rich motoring legacy, hangs in the balance.
