In a pioneering move, Royal Enfield is now selling its 350cc motorcycle range online through a partnership with Flipkart. From September 22, 2025, customers in Bangalore, Gurgaon, Kolkata, Lucknow, and Mumbai can purchase models like the Bullet 350, Classic 350, Hunter 350, Goan Classic 350, and Meteor 350 directly through Flipkart. The delivery and after-sales support will be managed by authorized Royal Enfield dealerships, providing a familiar and trusted customer experience. Furthermore, this collaboration provides cost savings, with potential price reductions of up to ₹22,000 on the 350cc lineup, linked to the new GST reforms. This partnership marks the first time a major mid-size motorcycle brand in India has made its full range available on an e-commerce platform. Experts suggest that this online sales strategy will be especially popular with younger buyers, who are increasingly embracing online shopping. While the initiative begins in select cities, Royal Enfield plans to expand its online presence. B. Govindarajan, Managing Director and CEO of Royal Enfield, explained that the company is committed to making the motorcycle buying process easier and more convenient for all customers. This partnership allows the brand to connect with digital-first consumers, meeting the growing preference for online purchasing among today’s youth, rather than traditional showroom visits.
