Yamaha is strengthening its position in India’s premium two-wheeler sector, experiencing consistent growth. The company has indicated that it will be introducing new electric two-wheelers to the market. In an interview, Ravinder Singh, Senior Vice President of Yamaha Motor India Sales, stated that while the electric two-wheeler market is expanding in India, ICE (petrol engine) technology will continue to be essential, particularly for performance and premium motorcycles. The company is also actively working on technologies like ethanol-blended fuel.
Singh revealed that Yamaha’s R&D teams in Japan and India are working together to create a new EV platform. Yamaha has also formed partnerships with startups like River in India and Gogoro in Taiwan.
Yamaha’s market share in India’s two-wheeler industry is currently 3.4%, but it holds a strong position in the premium segment. In 2024, its market share in this segment reached 17%, which is a 20% increase compared to 2023. In Delhi, Yamaha’s market share is approximately 3%. The company has seen significant growth in premium bikes (8%) and scooters (76%).
Yamaha’s focus remains on producing stylish, sporty, and enjoyable motorcycles and scooters. The company consistently introduces products with advanced technology and superior performance. Yamaha offers more than just bikes and scooters; it also provides a lifestyle, dreams, and experiences, with its products primarily aimed at digitally-savvy and experience-oriented youth.
In terms of technology and innovation, Yamaha introduced hybrid technology in the 149cc FZ-S and FZ-X bikes this year. This technology includes a smart motor generator (SMG) and a stop-start system (SSS), which offers smoother rides, faster acceleration, and better fuel economy. This technology has proven successful in Fascino and RayZR 125 Fi Hybrid scooters. Additionally, the R15 and MT-15 models now feature advanced features like traction control, dual-channel ABS, assist-slipper clutch, quick shifter, and E20 fuel support.
