Mattel is relaunching its Barney franchise bringing the well-known crimson dinosaur again to tv, movie and YouTube content material in addition to a complete vary of goods together with toys, books and clothes.
Courtesy: Mattel Inc.
Millennials’ favourite crimson dinosaur is returning to TV and toy cabinets.
Mattel is relaunching its Barney franchise thru a chain of tv, movie and YouTube movies along a line of toys, books, clothes and accessories. A brand new animated sequence is about for liberate in 2024, adopted through a product line in 2025.
“Barney’s message of affection and kindness has stood the check of time,” stated Josh Silverman, leader franchise officer and international head of shopper merchandise at Mattel. “We will be able to faucet into the nostalgia of the generations who grew up with Barney, now folks themselves, and introduce the enduring crimson dinosaur to a brand new technology of children and households around the globe.”
Barney has been off the air since 2010, after a just about two-decade-long run on “Barney & Pals,” a well-liked live-action kids’s tv display. The brand new animated sequence, set to debut globally subsequent 12 months, makes his first look in 14 years. Mattel prior to now introduced plans for a theatrical movie in partnership with “Get Out” megastar Daniel Kaluuya.
Barney, the crimson dinosaur, in scene fr. (The Lyons Staff) PBS TV sequence Barney & Pals. (Picture through Mark Perlstein/Getty Pictures)
Mark Perlstein | The Chronicle Assortment | Getty Pictures
Mattel’s resurrection of the famed crimson dinosaur comes after a success relaunches of its Monster Prime and Masters of the Universe franchises, either one of that have have introduced new content material and shopper merchandise lately.
The toymaker has been delving deeper into content material advent since launching its movie department in 2018. It is “Barbie” film, a co-production with Warner Bros., is about for liberate in July and stars Margot Robbie and Ryan Gosling.
The corporate is having a look to higher interact shoppers thru movie and tv sequence, which it hopes will in the long run result in a more potent reference to Mattel’s manufacturers and lend a hand power toy gross sales.
The department has greater than a dozen further initiatives in construction, together with movies in response to Sizzling Wheels, Magic 8 Ball, Primary Matt Mason, Rock ‘Em Sock ‘Em Robots and Uno.
