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Lululemon faucets former Amazon exec as new CEO of its at-home gymnasium Reflect

Michael Aragon up to now served the position of leader content material officer of Twitch, Amazon’s livestreaming trade.

Supply: Lululemon

Lululemon mentioned Thursday it has named former Amazon exec Michael Aragon as leader government officer of its at-home gymnasium trade, Reflect.

Aragon may even oversee Lululemon’s broader virtual health aspirations, the store mentioned in a press unencumber, reporting without delay to Lululemon CEO Calvin McDonald. The adjustments shall be efficient Jan. 17.

Lululemon purchased Reflect for $500 million in 2020. In September, then CEO Brynn Putnam resigned from her position. She had based the trade in 2016.

Aragon up to now used to be leader content material officer of Twitch, Amazon’s livestreaming trade. He additionally held positions at Sony Workforce, serving to develop the PlayStation community.

On this new position, Aragon will face an more and more aggressive marketplace for hooked up health apparatus. Opponents come with Peloton, Tonal, Hydrow and lots of others. The class exploded with passion as gyms closed briefly and customers regarded for tactics to determine at domestic throughout the pandemic.

In December, Lululemon reduce its forecast for Reflect gross sales in fiscal 2021 to between $125 million and $130 million. In the past, it expected gross sales of $250 million to $275 million for the tool, which mounts at the wall and permits customers to take aerobic and different workout categories.

One after the other, Lululemon shall be protecting itself from a lawsuit filed by way of Nike on Wednesday, which accuses Reflect of infringing on a few of Nike’s patents.

Lululemon spoke back to the swimsuit by way of announcing Nike’s patents “are overly wide and invalid. We’re assured in our place and stay up for protecting it in courtroom.”

Lululemon stocks had been unchanged in after-hours buying and selling, having closed the day up 1.7% at $368.77.