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The film industry is gearing up for a major clash this Diwali, with several big films set to release. Kartik Aaryan’s upcoming film is one of the highly anticipated movies. However, the release of ‘Thama,’ starring Ayushmann Khurrana and Rashmika Mandanna, poses a major challenge. The makers are considering three release date options: Pre-Diwali (October 17th), Diwali day (October 21st), and Post-Diwali (October 22nd). This article examines these release strategies, considering factors like audience availability and the potential for maximizing box office collections, especially in the context of the competition from Kartik Aaryan’s film.







