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Yash Raj Films, the production company behind ‘War 2,’ has opted for a reduced pre-release publicity campaign for its stars, Hrithik Roshan and NTR Jr. The absence of these actors from promotional events has led NTR Jr. to independently manage his media presence. Insiders suggest that NTR Jr. has taken control of his media coverage, understanding the producers have a different marketing strategy. His team is actively seeking opportunities to promote him. NTR Jr. previously employed a similar strategy, investing heavily in international media to promote ‘RRR,’ Rajamouli’s film.
