Amidst rising global concerns about environmental preservation, the Save Soil movement, founded by Jaggi Vasudev (Sadhguru), is gaining momentum. The Agri-Startup Utsav 2.0, an integral part of this movement, was designed to equip participants with the necessary skills to establish sustainable agricultural businesses. The event provided hands-on training and guidance to a diverse audience, including farmers, homemakers, and young entrepreneurs. The focus was on practical strategies for launching and managing successful agricultural ventures, thereby promoting entrepreneurship within the agricultural field.
The Agri-Startup Utsav 2.0, a large-scale training seminar, was hosted on August 17th at the SRM University campus in Kattankulathur, Chennai. The event was organized in partnership with the SRM Institute of Science and Technology. The event saw participation from over 5,000 individuals, representing a wide array of backgrounds, all united by a common interest in sustainable agriculture. The day-long program was designed to empower participants with the skills and knowledge needed to make agriculture both profitable and environmentally friendly. The training was also broadcast live, enabling a wider audience to benefit from the program.
The event commenced with an address from Swami Shrimukh, the coordinator of the Save Soil movement. Prominent figures praised the initiative. Dhanalakshmi Vignesh, owner of Madurai Thana Food Products, spoke about her journey in creating a specialized, nutrient-rich flour for individuals with sugar conditions, made from traditional rice varieties. Her business has grown from this single product to include over 100 food items, with exports to eight countries and a monthly revenue of 10 lakh rupees. The Save Soil movement’s farmer-centric programs encourage multi-cropping and natural agricultural practices to enhance soil health, improve water retention, minimize chemical use, and foster climate resilience. These practices contribute to increased yields, reduced costs, and enhanced profitability. The movement has provided training to over 35,000 farmers, with more than 10,000 successfully adopting natural farming methods in the past year.
