The Women’s World Cup 2025 has witnessed a historic moment as the India vs. Pakistan match on October 5th established a new all-time record for viewership in women’s international cricket. This highly anticipated fixture, held at the R Premadasa Stadium in Colombo, has captivated a massive global audience, setting a new standard for engagement.
The game saw the Indian women’s squad deliver a stellar performance, securing a convincing 88-run victory. Batting first, India amassed 247 runs, a score that proved too formidable for Pakistan, who were all out for 159. The on-field triumph for India was paralleled by an off-field phenomenon – record-breaking viewership that underscores the growing appeal of women’s cricket.
This encounter not only dominated digital viewing but also achieved the distinction of being the highest-rated league-stage match in the tournament’s history for TV viewership. The impressive statistics, including a reach of 28.4 million and 1.87 billion minutes consumed, clearly illustrate the immense popularity and interest generated by this high-profile clash.
The overall tournament attendance has been encouraging, particularly for matches featuring the Indian team. However, some matches have seen lower attendance, a situation potentially exacerbated by inclement weather. Despite these localized issues, the Women’s World Cup is experiencing an extraordinary surge in viewership. The first 13 matches have already garnered over 60 million viewers, a staggering five-fold increase from the 2022 tournament. Watch-time has also seen an exponential rise, reaching 7 billion minutes, a twelve-fold jump from the previous edition.
