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The Indian smartphone market is currently witnessing a period of considerable expansion, as detailed in a recent analysis. Smartphone shipments experienced an 8% year-on-year increase, accompanied by an 18% growth in overall market value. This signifies not only a rise in the volume of phones sold but also an increase in consumer spending. The iPhone 16 is the best-selling phone, showcasing the growing popularity of premium devices among Indian consumers. The surge in the premium and ultra-premium segments is being fueled by enticing deals, flexible financing, and time-limited offers from leading brands.
