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CVS Well being is having a look to be the primary pharmacy within the metaverse.
The pharmacy and well being services and products corporate filed for a hallmark to promote digital items, NFTs and supply well being care services and products, becoming a member of primary outlets like Walmart and Nike.
In its submitting with U.S. Patent Industry Place of job, CVS is having a look to trademark its brand and to offer an internet shop, in addition to downloadable digital items, together with “pharmaceuticals, well being, wellness, good looks and private care merchandise.”
CVS filed its utility on Feb. 28. It used to be made public Friday at the U.S. Patent Place of job web page.
CVS additionally seeks to deliver the well being services and products it supplies in its in-store clinics and its telehealth platform to the digital environment. Within the submitting, the corporate issues to offering diet and wellness training, “specifically, non-emergency scientific remedies services and products, wellness methods, advisory services and products associated with diet, offering well being way of life and diet services and products… and counseling.”
Trademark legal professional Josh Gerben mentioned there was a flurry of company metaverse filings since Fb introduced it used to be converting its identify to Meta.
“Most of these Fortune 500 corporations are making trademark submitting with the theory of ‘How are we going to play in this platform?'” mentioned Gerben, founding spouse of Gerben Perrott regulation company. However, he added, “I don’t believe I have observed the rest within the ultimate couple of months that is been like this CVS submitting as a digital healthcare health center.”
CVS Well being mentioned the trademark submitting is in a different way through which the corporate is having a look to satisfy shoppers the place they’re, even within the metaverse.
“We are… steadily having a look at new and leading edge techniques to interact shoppers thru a digital-first, technology-forward manner,” mentioned a CVS spokesman in a commentary to CNBC, including “we can proceed to discover those and different choices to fortify the shopper enjoy and release new consumer-centric services and products.”
To this point, CVS is the primary of the most important drug chains to document for metaverse logos.